Latest Salesforce MCC-201 Exam Topics, MCC-201 Hot Questions

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Salesforce MCC-201 Exam is a great way to demonstrate your expertise in Marketing Cloud Connect Essentials. By passing MCC-201 exam, you will be able to show potential employers that you have the knowledge and skills needed to create effective marketing campaigns using the Marketing Cloud platform. Whether you're looking to advance your career or simply want to enhance your skills, the MCC-201 Exam is an excellent opportunity to do so.

Salesforce MCC-201: Marketing Cloud Connect Essentials exam is a valuable certification for professionals who want to demonstrate their expertise in the integration of Salesforce and Marketing Cloud. It covers a range of topics related to data integration, configuration, synchronization, and troubleshooting. Passing MCC-201 Exam will enable professionals to enhance their career opportunities and demonstrate their commitment to continuous learning and professional development.

Salesforce Marketing Cloud Connect Essentials Sample Questions (Q105-Q110):

NEW QUESTION # 105
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified three separate groups:
* Customer who searched for an item on their website
* Customers who abandoned a cart on their website
* Customers who made a purchase on their website
Which three questions should the consultant ask in order to design the data structure to this solution?
Choose 3 answers:

A. Should customers exit the journey when the goal is met?
B. How are the subscribers identified in your web analytics?
C. How many messages should be included in each journey?
D. Should a single customer exist in multiple journeys at the same time?
E. How long after the behavior occurs will a subscriber need to enter a journey?

Answer: B,D,E

NEW QUESTION # 106
Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?

A. Who the offer come from
B. What the offer will be
C. How to determine engagement
D. When to send the email

Answer: B

NEW QUESTION # 107
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and Not Sent, to ensure they are fulfilling a legal obligation due to the nature of their messages.

A. Platform Events API
B. Data Retrieves on the Send Object
C. Data View Export with every send
D. Event Notification Service

Answer: C

Explanation:
To get real-time updates on transactional email metrics, such as Sent and Not Sent, Northern Trail Outfitters should use Event Notification Service. Event Notification Service is a feature that allows marketers to receive real-time notifications of email tracking events via webhooks or APIs. Event Notification Service can help marketers monitor and troubleshoot transactional email sends and ensure compliance with legal obligations. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_event_notification_service.htm&type=5

NEW QUESTION # 108
A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?

A. Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes
B. Create attributes for each child business unit in "Profile Management" to record unsubscribes
C. Select "Subscribers will be unsubscribed from this business unity only" in Settings
D. Select "Use separate 'Subscription Center' for this business unit" in Settings

Answer: C

NEW QUESTION # 109
A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.
What should a consultant recommend to meet this criteria?

A. Create a suppression list populated with the identified subscribers.
B. Create an exclusion data extension populated with the identified subscribers.
C. Import the identified subscribers into a list when creating the send.
D. Query contacts from the Einstein Engagement Frequency data extension when creating the send.

Answer: D

Explanation:
Querying contacts from the Einstein Engagement Frequency data extension when creating the send can be used to limit the number of emails a subscriber receives to a maximum of one email every 14 days. The Einstein Engagement Frequency data extension contains information about how often each subscriber engages with emails and what is their optimal send frequency. By filtering the data extension based on the optimal send frequency, the send can exclude subscribers who have already received an email within the last 14 days. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_data_view_einstein_engagement_frequency.htm&type=5

NEW QUESTION # 110
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MCC-201 Hot Questions: https://www.testkingfree.com/Salesforce/MCC-201-practice-exam-dumps.html

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Latest Salesforce MCC-201 Exam Topics, MCC-201 Hot Questions

Salesforce MCC-201 Practice Test - A Surefire Way To Achieve Success

Salesforce Marketing Cloud Connect Essentials Sample Questions (Q105-Q110):

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